Progress Fundraising Communications Essentials Complete & Continue Next Lesson Learn More Course Intro Modules Overview Module 1: How to find stories 7 Lessons Introduction Lesson 1: Why do we tell stories? Review Quiz 1 Lesson 2: Six ingredients of great storytelling Review Quiz 2 Lesson 3: How to find stories Review Quiz 3 Module 2: How to craft an effective fundraising letter 15 Lessons Introduction Lesson 1: Planning your letter Review Quiz 1 Lesson 2: Choosing a signatory Review Quiz 2 Lesson 3: Crafting your opening Review Quiz 3 Lesson 4: The emotional journey Review Quiz 4 Lesson 5: Making the ask Review Quiz 5 Lesson 6: Ending your letter Review Quiz 6 Lesson 7: A note on tone of voice Module 2 Activity Module 3: How to build out a fundraising pack 14 Lessons Introduction Lesson 1: Fundamentals of a fundraising pack Lesson 2: Appeal letters Review Quiz 1 Lesson 3: Donation forms Review Quiz 2 Lesson 4: Lifts bringing the story to life Review Quiz 3 Lesson 5: Envelopes Lesson 6: How to use images Review Quiz 6 Lesson 7: Thank yous Review Quiz 7 Module 3 Activity Module 4: How to use personalisation 8 Lessons Introduction Lesson 1: What you (probably) know about your donors Lesson 2: How to survey your donors Review Quiz 2 Lesson 3: When to personalise Review Quiz 3 Lesson 4: Best-practice examples Module 4 Activity Module 5: How to start fundraising for digital 10 Lessons Introduction Lesson 1: The 5 rules for digital fundraising Review Quiz 1 Lesson 2: Integrating DM with digital Review Quiz 2 Lesson 3: Test, test, test Review Quiz 3 Lesson 4: Growing your audience online Review Quiz 4 Module 5 Activity Module Outro Fundraising Communications Essentials Complete & Continue Next Lesson Learn More Course Intro
