A government department was launching a campaign to educate the public on colds and the best way to deal with them. A key audience was parents, as well as child-care workers.
Working with my agency client, I came up with a character, Harvey the wombat, and wrote a children’s book – Harvey Catches a Cold – with reusable stickers to help educate (and engage) children and adults alike.
It was so successful, we followed up the next year with a sequel, Harvey Catches a Cold and Visits the Doctor.
