An old client rang me in a panic: “My daughter’s marrying her long-term girlfriend. I need to give a father-of-the-bride speech, and I don’t want to mess it up. You’re the only copywriter I know.”
Two weeks later he gave a funny, poignant, personal speech that did the trick and left him able to relax and enjoy the day without worrying he was going to say the wrong thing.
“You saved me! Thanks for a great speech which got a lot of laughs and kept me out of trouble. Even my ex-wife was impressed!”