Fundraising Communications Essentials
You’ll learn the basics of fundraising appeals from choosing and telling a strong, emotive story and the crucial elements of a direct mail pack, to adapting DM packs for online, and the key things to cover when venturing into the digital space.
We’ll also cover the use of personalisation to increase response and boost donor loyalty.
Plus, you can earn 8.75 CFRE points in Category 1.B-Education.
Retake this course?
Retaking this course from the beginning will reset all of your tracked progress.