Since the launch of this CFRE-endorsed course in 2020, more than 70 students have invested in improving their fundraising communications and copywriting skills, nurturing their career development and raising more money for the causes they're passionate about.

We interviewed Cynthia Kralik, CEO of Ready Set and a Mastery course participant, about her experience during the program.

What inspired you to register?

I knew of your reputation in the field and that I would surely benefit from a more structured and informed approach to our charity's comms in general.

What aspects did you enjoy the most?

Dominique's online sessions were both evidence-based/theoretical and highly practical. The range of examples throughout to illustrate the impact of effective fundraising communications was truly valuable and helped support the theoretical aspect.

How valuable were the homework tasks and mentoring sessions?

Having a task to do after each session brought to life what Dominique shared and helped me reflect on how best to enhance our own messaging. In the mentoring sessions, we could focus on unpacking comms we'd used before or were planning to use. Two hours of access per month is really generous - thank you!

How do you approach your fundraising communications after completing the course?

The practical takeaways from this course have provided clear reference points for structuring our comms. I go back to them every time we draft new comms and feel confident that what we're writing is effective.

What's the most important thing you learned?

A range of learnings, actually - insights into donor mindsets, tried and tested models that lead to results, and that, whilst there are guidelines to follow, it isn't one-size-fits-all. The key is that authenticity is crucial at all times, since that is what will earn your donor's trust.

What would you say to someone considering signing up?

This course will result in a real return on investment of your time! Fundraising communication is nuanced, and this course illustrates the various elements needed to master them in a comprehensive and practical way.

Dive deeper into how Ready Set supports people facing vulnerability and disadvantage on their journey to employment here.

Interested in mastering fundraising communications copywriting?

Let’s chat! Book a time with me using the button below, or reach out to Anna Shere at annas@domaconsulting.co to discuss whether this certificate course would be valuable for you or one of your team.

Mastery certificate course Q&A: Cynthia Kralik